1. CONSUMERS REMEMBER WRITTEN TEXT WHEN IT HAS VIDEO
Did you know that people 65% of readers remember text when a video follows it? Taking the most critical l information from the text and formatting it into a short video is a great way to relay information you want the consumer to know while showcasing your product of service!
2. VIDEOS INCREASE KNOWLEDGE OF THE PRODUCT OR SERVICE
Nearly eight out of ten consumers say they are compelled to use a product or service when there is a video explaining the usage and benefits. So it pays to explain with video!
3. PEOPLE LOVE SHARING VIDEOS ON SOCIAL MEDIA
Nearly half of Facebook users consume at least an hour of video content each week while 82% of Twitter users engage with it daily. Majority of engagement happens on a mobile device which means a stronger brand connection is established with the consumer. All this meaning the use of video is an integral tool in consumer-based marketing campaigns.