Client: Corporate x Nike
Event: Air Max Day Activation – “Fresh Air: A Conversation”
Role: Project Lead
Objective: Celebrate Air Max Day with a corporate cultural event blending sneaker heritage, music, and conversation.

Project Overview

To mark Nike’s Air Max Day, BallR Media was tapped to lead creative development and curate an authentic, experience-first event for employees and brand partners. As Project Lead, I spearheaded the concept and execution of “Fresh Air,” an in-house activation designed to honor Nike's cultural roots while engaging today’s tastemakers.

Strategy & Execution

• Conversation at Corporate: Designed and moderated a live panel discussion and Q&A featuring industry influencers and Nike team members, exploring the legacy and future of the Air Max

• Live DJ Set: Brought in a cultural DJ to set the tone and maintain energy throughout the event

• Brand-Integrated Touchpoints:

• Product storytelling displays
  Branded environmental design and ambient graphics

• Custom Nike Air Max 1 timeline wall featuring key releases across decades

• Organic Energy: Leveraged community relationships to invite guests who represented authentic voices in sneaker culture

Results

• Delivered a vibrant, culture-forward internal activation that was educational, inspiring, and brand-true

• Strengthened Nike’s internal brand love and visibility around Air Max heritage

• Created a repeatable event model for future cultural moments at HQ