Client: Sedrick Denson, Democratic Candidate
Election Cycle: 2018 Primary and General Election
Services: Political campaign strategy, voter engagement consulting, communications support

Overview

In the 2018 race for Ohio House of Representatives District 33, Sedrick Denson ran a commanding and community-driven campaign that led to victories in both the Democratic primary and general election.

The campaign focused on building authentic voter connections, driving turnout across key neighborhoods, and delivering a message that resonated with working families and progressives across the district.

Election Outcomes

Democratic Primary – May 8, 2018

• Sedrick Denson: 60.5% of the vote (5,313 votes)

• Kathy Goodwin-Williams: 39.5% (3,474 votes)

General Election – November 6, 2018

• Sedrick Denson (Democratic): 75.5% of the vote (34,011 votes)

• Judith Boyce (Republican): 24.3% (10,899 votes)

These wins not only solidified Denson’s place in the Ohio General Assembly but also validated the campaign’s grassroots strategy, community-focused messaging, and turnout mobilization efforts.

Campaign Highlights

• Strategic Positioning: Centered Denson as a champion for equity, education, and opportunity

• Data-Driven Voter Outreach: Identified key precincts for targeted door-to-door and phone banking efforts

• Community Engagement: Leveraged local endorsements, neighborhood events, and faith-based networks
  Brand Messaging: Developed unified messaging for digital, print, and field operations

• Voter Turnout: Strong turnout in the general election with over 34,000 votes cast in Denson’s favor

Results & Insights

• Consistent message discipline and community-driven branding played a key role in securing early voter confidence in the primary

• Expanded voter coalition and strong GOTV (get-out-the-vote) strategy drove significant margin increase in the general election

• The campaign proved that relational organizing and localized outreach are critical in statehouse races