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ROLE: Creative Director, Project Lead
TACKMA + OATW Brand Collaboration leads to 90% online sell-through in 24 hours
Deliver consumer-centric marketing strategies.
A critical resource for all company-wide communications and liaison on logistical inquiries.
Led the highly successful TACKMA + OATW brand collaboration including contract negotiations, creative direction, co-collaboration on marketing, and go to market strategy for product launch. Leading to 90% online sell-through in 24 hours.
Oversaw digital marketing team using Shopify e-commerce platform, Mailchimp email marketing campaigns to generate and drive sales.
Increased online sales 521% with social media traffic representing over 15% of those sales.
Implementation and execution of influencer outreach programs.
Result: 90% online sell-through in 24 hours
tackma x oatw capsule
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