Creation of multi-level email drip campaigns, including welcome flow, dynamic flow, and follow up review copy on the Klaviyo platform, integrated with Shopify.

Revised strategic marketing plan, development, and execution of creative campaign concepts and communication that are fresh, powerful, and action-oriented. Including internal and external communications for brands and the consumer.

Dramatically reducing expenses by utilizing cost-effective outside resources and repurposing existing designs.

Point person for PR and community-facing launches and collaborations, including the 'Money Ball' collaboration with Spalding All-Star Weekend, 2019.

Curate and ideate create content for social channels, digital media, and content strategies.

Management of email marketing platform. Organizing creative, copy, and delivery to nearly 20k subscribers.

Leveraging relationships to curate and activate experiences with an organic feel, for brands and specific launches. Nike, Jordan, Spalding, MLB Opening Day, All-Star Game

Creation of marketing communications, brand-specific reports tracking sales, and delivery of inventory (Nike, Jordan, Adidas, etc.).

Survey and data collection of diverse consumer groups to gather quantitative data to be presented to specific brands to show consumer outcomes and trends.