UNC-CHI GALENTINES DAY EVENT
CREATIVE DIRECTOR, PROJECT LEAD
Spearheaded campaign to use storytelling to launch a product in-store and engage with women consumers.
Delivered custom event decor on brand with launch
Event ideation and execution: mini brow bar, mimosa bar, DIY bath salt station
Creative direction and styling
First up...Meet Danielle Morris (@dmorris223), a Cincinnati native and thriving entrepreneur. Danielle is a permanent fixture in the career development and management of several local and national artists. She lives by the mantra "Life is short so I want to spend my life being happy and making a living out of my passion." It's no secret that Danielle is inspired by the GOAT! Danielle credits MJ for teaching her to be competitive and believes "When you love what you do you have to leave it all on the court. Watch the film and go back and do it better than the last time until you’re better than everyone else."
Meet Kristal Howard (@kristal.howard), the Head of Corporate Communications and Media Relations at The Kroger Co, but she's so much more than her day job! Kristal is driven by a deep desire to change her family narrative and design a life of freedom, impact and influence. Through both big and small actions, Kristal lives boldly, authentically and stylishly. As she reflects her my life, there are three recurring themes: curiosity, resiliency and integrity. Kristal lives by the words of Maya Angelou “Ask for what you want and be prepared to get it.”
Tyra Patterson (@tyra.imani.777) is one of the strongest women we've ever encountered. Her story is unlike anyone else's. At only 18 years old, Patterson was sentenced to 43 years to life in prison for murder she did not commit. 23 years later, on Christmas Day, Tyra was released! She believes collateral damage caused by an inequitable justice system can never be measured because people are greater than their mistakes. Tyra fights for a better justice system to decrease racial, economic and education disparities. She is now a paralegal and community outreach director for the same organization that helped her gain her freedom. Tyra believes “If you’ve come to help me, you are wasting your time. But if you are here because your liberation is bound with mine, stay and let’s work together.” - Lilla Watson