Case Study: Christine Patel for Drug Court Judge – A Brand Awareness Campaign

Case Study: Christine Patel for Drug Court Judge – A Brand Awareness Campaign

Client: Christine Patel for Judge
Position: Candidate for Drug Court Judge
Timeline: [Insert Timeline if available]
Services Provided: Political branding, campaign website development, digital strategy, social media content, newsletter production

Overview

Christine Patel ran for Drug Court Judge with a platform focused on restorative justice, public accountability, and community healing. To support her candidacy, Ballr Media developed and executed a comprehensive brand awareness campaign focused on engaging and educating voters across targeted regions.

In a down-ballot race, visibility and clarity are everything. Our job was to ensure Christine Patel's message was consistent, trustworthy, and impossible to ignore—whether online or offline.

Goals

• Redesign and modernize the candidate's billboard creative

• Build an informative, donation-ready campaign website

• Develop a unified brand aesthetic across all channels

• Execute a cohesive digital campaign strategy that included organic and paid content

Deliverables

Campaign Website
We built a responsive, easy-to-navigate website that served as the central hub for campaign messaging, voter education, volunteer sign-ups, and fundraising. Key sections included:

• About the Candidate

• Platform and Vision

• Volunteer and Contact Forms

• Integrated Donation System (recommended ActBlue)

• Events and Announcements

Campaign Brand Kit
To ensure visual consistency across all campaign materials, we developed a complete brand kit that included:

• Logo design

• Business card design

• Custom social media iconography

• Defined brand color palette with HEX and RGB codes

• Typography and usage guidelines

Billboard Creative Refresh
We provided a refreshed, high-visibility billboard design optimized for readability and message clarity. The creative prioritized name recognition and emphasized trust, approachability, and authority—key attributes for a judicial candidate.

Social Media and Email Newsletter Strategy
To expand the campaign’s reach and maintain voter engagement, Ballr Media delivered a weekly social media content plan and created email newsletters featuring:

• Policy updates

• Fundraising appeals

• Endorsements and event announcements

• Key voter education moments tied to the election cycle

Results

• Successfully launched a mobile-optimized, contribution-ready campaign website

• Established a strong, trustworthy brand aesthetic across digital and print assets

• Strengthened Christine Patel’s online visibility in a traditionally under-resourced judicial race

• Drove voter engagement through targeted email and social content strategy

• Supported campaign fundraising through consistent digital storytelling

Key Insights

• Judicial candidates need tailored messaging. Unlike other political races, judicial campaigns must prioritize tone, ethics, and trust in all branding efforts.

• Visual consistency builds legitimacy. In a race where name recognition is crucial, a polished and unified brand helped set Christine Patel apart from competitors.

• Owned media drives conversion. With no reliance on traditional advertising early on, the website and email campaigns became key tools for informing and mobilizing voters.