Client: Corporate x Jordan BrandUNC-CHI Retail (Beauty/Fashion Category)
Role: Creative Director, Project Lead
Event Type: In-store product launch + consumer engagement experience
Objective: Use storytelling-driven activations to connect with women consumers and support the launch of a new product in-store.

Project Overview

To celebrate Galentine’s Day, UNC-CHI tasked BallR Media with creating a brand-immersive experience that would engage women, boost foot traffic, and support the in-store launch of a new product. As Creative Director and Project Lead, I led the vision, design, and execution of a warm, thoughtful activation that reflected both self-care and community.

Strategy & Execution

• Custom Decor & Experience Design: Developed fully branded décor with feminine, modern aesthetics aligned with product packaging and tone.

• Multi-Sensory Activations:

• Mini Brow Bar for instant beauty services

• Mimosa Bar for a welcoming, luxe experience

• DIY Bath Salt Station to encourage take-home wellness and memory-making

• Brand Storytelling: Infused brand values and product benefits throughout the space via signage, styling, and guest takeaways

• Creative Direction & Styling: Oversaw all visuals, space styling, and user experience design, ensuring every detail felt intentional and on-brand

Results

• Created a high-touch environment that built emotional connection with the product and increased dwell time

• Delivered a lifestyle-first activation that merged beauty, wellness, and community in a seamless brand experience

• Collected positive user feedback and supported a successful sales weekend for the product